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20 Social Media Statistics You Need to Know

At MMH we value information and look for trends in the ever-changing landscape of our world of media. We thought you may find these updated statistics about the world of Social Media helpful. Enjoy!

  1. Facebook customer satisfaction is in the bottom 5% of all private sector along w/ IRS tax e-filing, airlines and cable companies.  (Source)
  2. More than 60% of moms said they would provide info about themselves to a trusted brand if it meant more personalized content. (Source)
  3. The 5 “most valuable” types of online influencers are: Megaphone, Open Book, Social Butterfly, Business First, and Enthusiast. (Source)
  4. According to Morgan Stanley, within 5 years global internet consumption on mobile devices will surpass the same activity on PCs.
  5. Over the past 2 years, social web use in the workplace has risen from 19% to 24% in the U.S., UK, Germany and Japan. (Source)
  6. Millennial generation will lead society into a new world of personal disclosure and information-sharing using new media. (Source)
  7. More than 25% of Americans 50 yrs + stay connected using Facebook, MySpace and Twitter. (Source)
  8. The average Facebook user creates 70 pieces of content each month. (Source)
  9. People spend over 500 billion minutes per month on Facebook (Source)
  10. 12% of experts and 14% of the general public think the internet has been a negative force
  11. 1 in 3 smartphone owners has called or stopped into a local business after using local search app (Source)
  12. “Twitter is even more widely used this year with 41% of publications running a feed” (Source)
  13. 57.9% of moms Twitter from their cell phone, iPhone, Blackberry or smartphone. (Source)
  14. The Internet is redefining our social relationships. (Source)
  15. Almost two-thirds of people are happy to pay for quality journalism but not online, according to a YouGov survey. (Source)
  16. Nearly 3 in 4 people worldwide who use Internet have visited a social network or blog and spend on avg 6 hours a month on them (Source)
  17. 68% of global consumers act upon email they receive on a mobile device while using a desktop PC (Source)
  18. Social Media Up 230% Since 2007 [Information Week]
  19. The most common friendship distance on Twitter is five steps. (The average distance is 4.67 steps) [Sysomos]
  20. 34% of Americans report they “tune out” social networking sites, 39% attribute to rude discourse and behavior [Weber Shandwick]
 

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